Route By Bid Winner
Quick summary
Route By Bid Winner lets Retreaver route calls to the highest bidding buyer when static or dynamic conversion criteria are used.
When working with multiple buyers in a campaign that route based on either Static or Dynamic conversion criteria, Retreaver’s Route By Bid Winner feature will allow Retreaver users to accept bids and take them into account when routing calls based on the highest bid.
Example:
- Buyer 1 - Static Conversion: $30/90 sec
- Buyer 2 - Dynamic Bid Received: $40/90 sec
- Buyer 3 - Dynamic Bid Received: $35/90 sec
In this case, Buyer 2 wins the call as their bid has the highest revenue.
How to enable Route By Bid Winner
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Step 1: After adding a buyer in Route Settings, click "Advanced" for the priority group and toggle "Route by Bid Winner":
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Step 2: In conversion criteria add these tags:
The tags for each buyer will be listed in their API. Tag the conversion criteria with the seconds, revenue, and payout tag as necessary.
Once the bids are received by Retreaver from each individual buyer, Retreaver assigns bids to the buyer profile based on the tags. These then provide Retreaver with a revenue/timer (bid). The highest bid receives the call.
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