News
Connect RTB calls over SIP — a SIP address on every reservation
When you ping our RTB endpoint and win a reservation, you need a way to route the live call to us. Until now, getting a routable destination back depended on the shape of your request, which made it awkward to build a consistent connect flow.
The All-New Overview Dashboard
Your home page in Retreaver has been redesigned from the ground up — built for clarity, speed, and total control over your call data. The moment you sign in, you see where your day is heading, what's driving it, and where to act, all on one screen.
Change history for Webhooks and Postback Keys
You can now open a full change history for any Webhook or Postback Key directly from its row. See what changed, when and who made the change without guessing. This is available to company owners and superusers.
Give your publishers exactly the tags they need — and nothing more
You can grant individual publishers access to specific tags, so the data they need to optimize their campaigns shows up everywhere they look — the call detail page, the calls list, reports, and the API — while every other tag on the call stays private. (You always had but it is a little less know feature of reatreaver and we've improved how it is used and the visibility of the tags)
See your live calls: "In Progress" comes to the Call Dashboard
The Call Dashboard now counts the calls that are happening right now. A new In Progress column sits alongside your existing totals, so you can see what's live in the moment — not just what already finished.
Download numbers from a Caller List
You can now list the numbers on a caller list over the API. Previously you could add a number, remove a number, and check whether a single number was on a list - but there was no way to pull the whole list back out. Now there is.
"Who hung up?" - Now visible to collaborators (when you want it to be)
Publishers often ask: "why did this call drop?", "who ended it?", "was it the caller or the buyer?". Until now, answering meant pulling the data yourself and replying one publisher at a time.
Revenue & Payout visibility for Real-Time Bidding
You can now see the **Revenue** and **Payout** for every buyer that takes part in a real-time bidding (RTB) auction — including the Revenue and Payout each buyer *would* have generated if they had won the bid. These figures are available across all Reservation Events, and you can filter and search by them.
Revshare Conversion
Publishers can now use Revshare — a new conversion type that automatically inherits its criteria from the buyer side. Set the payout once (% of revenue or fixed dollar amount), and the publisher conversion will trigger on exactly the same conditions the buyer's does.
Send RTB calls to a SIP without username and password
Publishers can now deliver RTB calls to Retreaver by addressing the call to the **reservation UUID** itself, without needing to configure SIP username/password authentication
Redesigned Call Page
The Call detail page has been refreshed!
Allow RTB requests without `caller_number` on a postback key (part 2)
You can now configure a postback key to accept RTB reservation requests that do **not** include a `caller_number`. Previously the request would fail with `FAILED must include caller_number (string)`. Previously you could but only a sip number could be returned. Now you have the option to return a DID that looks like a number, quacks like a number because it is the number that was passed or configured.
New Caps Visualization
We redesigned the Buyer Caps UI to better visualize when your buyers are over cap and make it more clear when a Business Hour cap is currently active.
New Webhook: Recording Available
We've added a new **Recording Available** webhook trigger that fires only once recording is available.
New Webhook: After AI Analysis Completed
We've added a new After AI Analysis webhook trigger. It fires only once AI Analyst has fully finished processing a call (transcription + configured analyses/prompts), so you can run external automations with final intent/disposition/tag results reliably available.
Waiting Room: attempt-based expiry and reporting
The waiting room now supports expiring based on the **number of attempts**, in addition to the existing time-based expiry. You can set both — whichever limit is reached first ends the wait. We've also added two new reporting columns so you can see what the waiting room is actually doing.
AI Analyst Columns in the Call Log and Reports
"Which sources are sending us callers who are interested in getting a quote, but the calls end up failing because the quote is not for them and they needed more information?" We've added new columns to the Call Log that surface the results of AI-powered disposition and intent analysis directly in the table — no need to open each call individually.
Improved SIP Set Up
Retreaver’s updated Buyer SIP Number form makes setup easier: enter a SIP URI, add optional authentication credentials, and pass SIP headers for routing or metadata.
RTB Without Caller Number via SIP
RTB requests without a caller number now return a SIP address with the reservation UUID, allowing publishers to route calls via SIP without sending the caller number. Publishers now longer need to flood the system with fake caller number to protect their leads.
Transparent Expected Conversion Details on RTB Reservations
RTB reservations now show expected conversion details on the call page before the call arrives - including expected payout, revenue, seconds, and the payable/receivable conversion logic used to calculate them.
Version 4 of Calls API - includes the campaign name
Small update and a new api endpoints - V4 for Calls.
RTB Dashboard - Buyer Consideration Visibility
The RTB dashboard now tracks how many times a buyer was actively considered during routing. Previously, the dashboard only showed negative outcomes (paused, closed, rejected). You can now see a better picture of buyer activity.
Retreaver's Waiting Room
Keep callers on the line when no buyers are immediately available, automatically re-check availability in real time and connect the moment a buyer frees up.
Introducing Calls Dashboard
Retreaver has a new customizable dashboard with charts, drilldown reports, tables for your Calls
Publisher Prioritization, Granular Traffic Control, and Buyer Capacity Protection
This release introduces a critical bandwidth management feature to help you maintain healthy relationships with your buyers while optimizing publisher performance.
UI Update: New way to change companies and navigate Retreaver
We've released a update to Retreaver's UI layout, making the navigation bar and sidebar more compact, allowing more space for tables and dashboards.
Webhook Configurator – 50+ New Templates
50+ new webhook templates added for CRMs, analytics, compliance (DNC.com, Blacklist Alliance, Jornaya), Everflow, and more.
Auto-Setup Call Buyer from Webhook Response
New 'Auto-Setup Call Endpoint' toggle auto-configures Call Buyer profiles using webhook response tags.
AI Analyst Release
Introducing AI Analyst – transcript analysis, disposition detection, intent analysis, and custom AI questions mapped to tags.
Pipes X Retreaver Pickleball Tournament Apr 7, 2025
Join us in Las Vegas on April 7th for PowerPlay Pickleball - the ultimate networking tournament where performance meets play.
LEADGEN SOIREE Apr 10, 2025
We’re teaming up with Convoso to host an exclusive reception during LeadsCon - happening Tuesday, April 9 from 9–11 PM at the iconic Chandelier Bar, Cosmopolitan Hotel in Las Vegas.
Mansion On The Water Jan 5, 2025
Ring in the New Year with Retreaver at our exclusive 5-story mansion on the water. Experience an unforgettable night with crafted signature cocktails and gourmet cuisine by Chef Abigail from Top Chef USA, complemented by a live DJ setting the perfect vibe.
Second Annual Boozy Brunch Aug 5, 2025
Retreaver is hosting a boozy brunch at St. Bart's bar where you can connect with top performers across the performance marketing and pay-per-call space.
Announcing the Anura Integration: Prevent online ad fraud with lead authentication
Announcing the Anura Integration - Protect your call campaigns from ad fraud using the latest lead validation tools. We are happy to announce Retreaver’s latest partnership with world-class ad fraud solution provider Anura . Anura's ad fraud solution can help save you money, save call center resources, reduce TCPA violations and protect your call campaigns from online fraud.
Announcing Jornaya Integration: Real-Time TCPA Compliance Validation On Inbound Calls
Announcing Jornaya Integration: Real-Time TCPA Compliance Validation On Inbound Calls Retreaver is proud to announce the official launch of our industry-leading integration with Jornaya’s proprietary platform. This will enable higher volumes of call advertising by creating additional distribution and revenue possibilities for pay per call marketers, all while protecting Retreaver users from TCPA litigation practices.
Retreaver Tags Optimize your Marketing Budget
Do you purchase phone calls? Are you looking for specific criteria on the leads that you’re buying, but aren't sure how to determine the authenticity and intent of your calls? If so, you could be wasting money on your publishers. Read on, because this article is for you.
The Insider Cast: Episode 02 - Lead Gen Goliath vs. Compliance Innovator
The Insider Cast: Episode 02 In our second podcast episode, we sit down to talk with Morris Laniado, Associate VP of Fluent as well as Jamie Field, Manager of Strategic Relationships at Jornaya. We look towards the future. Morris and Jamie share their insights on what the lead generation space might look like in the next five years, as well as how Fluent and Jornaya plan to keep their spots as industry leaders going forward.
The Insider Cast: Episode 01- Adapting to a Work from Home Environment with Presidio Interactive
The Insider Cast: Episode 01 We are kicking off our first episode by discussing a topic that is on the forefront of many of our clients’ minds in these uncertain times brought on by COVID-19: what should a call center-based business be doing to stay ahead of the curve in today’s unprecedented and unpredictable environment, and what does it mean for a business and its employees?
How organizations can prepare their teams to transition into remote work
How to utilize remote work platforms for your organization Several organizations have asked their employees to start transitioning into working remotely as a response to growing global health concerns. Learn more about which online platforms businesses can utilize to continue collaborating together effectively.
Retreaver Update: Routing Settings
Routing Settings 2.0 We're proud to introduce our new Routing Settings interface, offering streamlined management of how your calls are routed, all at the campaign level. This new interface simplifies many common tasks and makes it easy for campaign managers to find gaps in buyer coverage.
How to Evaluate Offline Conversions
How do Offline Conversions work? Customer interactions are more difficult to attribute in a non-digital sales cycle. A customer could view an advertisement or visit a landing page but then decide to order the product at a later date or visit a physical location and make the purchase in person. This disconnect presents a challenge because sales might not happen over a digital platform or phone call, in such cases confirming a successful conversion will require an offline conversion implementation.
Protect your call campaigns from Fraud with TCPA Compliance and Call Scrubbing Tools
What do TCPA Compliance tools do? By properly documenting TCPA compliance and eliminating interactions with blacklisted numbers, you can breathe a sigh of relief knowing each of your calls include the information you need to protect yourself from litigation. Retreaver supports all the perfect solutions to promote call legitimacy.
Understanding Caller Journeys through Call Tracking
Identifying Touchpoints and Maintaining Caller Profiles Call Tracking gathers call data, which is used to construct caller journeys that provide marketing, sales and support feedback for your organization. Caller journeys describe the journey of a particular call interaction. Learn how to identify touchpoints and construct caller profiles to create descriptive customer journeys.
Top 10 Benefits of Call Tracking for Any Size Business
Top 10 Call Tracking Benefits Today's call tracking systems can incorporate data from monitored web activity, from information passed along site to site and from stored past engagements in various databases. Here are the top 10 ways call tracking supports your organization.
How Call Tracking Works: For Beginner and Advanced Users
How to create Tracking Campaigns and Gather Data Marketing analysis has become especially important because the cost of acquiring new customers is steadily rising. This is due to increased demand from big brands, retailers and growing small businesses aggressively bidding for ad placements on all major platforms such as Google, Facebook, Amazon and so forth. It's important to analyze which advertisements are driving in traffic, especially when clicks and view impression costs are setting new highs.
How to Pass Data when working with Call Centers
Using Postback to Communicate between Agencies Most performance marketers in the industry seem to run into the same problem. They purchase transfers from call centers that generate thousands of calls every day with customer information, but lose all that important data when sending those calls to advertisers and other buyers that are purchasing those transfers. Learn how webhooks can help pass your data along.
How Real-Time Page Tracking Can Increase Your Customer Service Experience
Using Web Analytics to Deliver Experiences Start utilizing your web activity through real-time page tracking. Web tracking can open up growth opportunities for your business, increase customer satisfaction through personalization and take some workload off from your agents through data-driven decision making.
How To Ensure Every Call Gets Answered
Setting up a Caller Queue Missing calls is not just about missing a potential revenue opportunity, it hurts your brand trust and credibility in the long run. Nothing drops conversions quicker than letting solid leads slip through the cracks, customers want to feel valued. Learn how to set up a system to process overflow calls.
Retreaver Functionality Spotlight: Click-To-Call
How Click-To-Call Promotes Brand Accessibility Brand accessibility is taking off, and organizations are rushing to bring their brands online. More consumers are opting to shop digitally, increasing demand for an online brand presence, quick support and the ability to easily contact a representative before finalizing a purchase. Brand awareness, ease of shopping and communication have taken the focus as the primary sales funnel.