News
Payout Bid Modification: A New Way to Increase Profit as a Network
right now, you probably pay every publisher the same flat rate on a campaign — say, 85% of revenue — because you’ve never had a safe way to find out if some of them would keep sending you the exact same calls for less. That gap is margin you’re leaving.
Analyze your inbound RTB traffic — in the dashboard, via API, or by asking an AI assistant
We've seen the questions. We've seen the struggle. 1M requests and 152 calls. What is happening here with these RTB requests?
Announcing RTB Dashboard 2.0
We've redesigned the RTB Dashboard from the ground up to make it easier to monitor and troubleshoot Real-Time Bidding activity.
Set Default Tag Values for Buyer Webhooks
Configure fallback values for buyer webhook URL tokens without adding those values to the call.
Announcing Retreaver MCP Server
Retreaver now speaks MCP, the language of AI assistants. Connect with ChatGPT, Claude, or any assistant you use.
Build a caller Q&A flow that runs before your webhooks fire
Now it’s much more straightforward. You build a data-collection flow of IVR Data Questions right on the campaign: keypad questions the caller answers on their phone, saved as tags before any of your webhooks fire — no extra campaigns, no button-press maze
Write call data straight from your Buyers
Data Writing keys now live on Buyers (Targets) and Buyer Groups (Handler Groups), not just Sources and Campaigns. Your buyers can push their own dispositions and outcome data back onto the exact calls they handled — and once it's on the call, it's just an
Retreaver for iPhone
Retreaver is now available in the Apple App Store for iPhone and iPad.
Set Press 1 To Accept and Press 1 Too Slow per Buyer
Press 1 To Accept and Press 1 Too Slow can now be configured on an individual Buyer, so each Buyer can control how its agents accept callsр with its own accept prompt and its own "too slow" message — in place of the campaign-level ones.
Set Music on Hold per Buyer
Music on Hold can now be configured on an individual Buyer and plays to the caller while that Buyer is being dialed, in place of the campaign's hold music.
Set Please Hold and Please Hold TCPA per Buyer. How they differ from the Buyer Greeting
Please Hold and Please Hold TCPA can now be configured on an individual Buyer and play in place of the campaign-level prompt for that Buyer. This article also explains when to use Please Hold, Please Hold TCPA or a Buyer Greeting.
Authenticate RTB SIP calls with an IP whitelist *or* credentials
RTB keys can now let the publisher's system authenticate either by IP address or by username and password — whichever the publisher's setup can actually provide.
New API Docs and AI Chat improvements
Retreaver rolled out a new API documentation section on learn.retreaver.com and made some improvements to AI chat.
Buyer Greetings: Play a Message to the Caller Before Connecting
A new per-buyer Greeting prompt plays a short message to the caller in the moment just before they're bridged to that buyer. It's configured on each buyer, plays once after "Please Hold" and is skipped when simuldialing multiple buyers at once.
Connect RTB calls over SIP — a SIP address on every reservation
When you ping our RTB endpoint and win a reservation, you need a way to route the live call to us. Until now, getting a routable destination back depended on the shape of your request, which made it awkward to build a consistent connect flow.
The All-New Overview Dashboard
Your home page in Retreaver has been redesigned from the ground up — built for clarity, speed, and total control over your call data. The moment you sign in, you see where your day is heading, what's driving it, and where to act, all on one screen.
Change history for Webhooks and Postback Keys
You can now open a full change history for any Webhook or Postback Key directly from its row. See what changed, when and who made the change without guessing. This is available to company owners and superusers.
Give your publishers exactly the tags they need — and nothing more
You can grant individual publishers access to specific tags, so the data they need to optimize their campaigns shows up everywhere they look — the call detail page, the calls list, reports, and the API — while every other tag on the call stays private. (Y
See your live calls: "In Progress" comes to the Call Dashboard
The Call Dashboard now counts the calls that are happening right now. A new In Progress column sits alongside your existing totals, so you can see what's live in the moment — not just what already finished.
Download numbers from a Caller List
You can now list the numbers on a caller list over the API. Previously you could add a number, remove a number, and check whether a single number was on a list - but there was no way to pull the whole list back out. Now there is.
"Who hung up?" - Now visible to collaborators (when you want it to be)
Publishers often ask: "why did this call drop?", "who ended it?", "was it the caller or the buyer?". Until now, answering meant pulling the data yourself and replying one publisher at a time.
Revenue & Payout visibility for Real-Time Bidding
You can now see the Revenue and Payout for every buyer that takes part in a real-time bidding (RTB) auction — including the Revenue and Payout each buyer would have generated if they had won the bid. These figures are available across all Reservation Even
Revshare Conversion in now available to everybody
Publisher profiles can now use 'Revshare' — a new conversion type that automatically inherits its criteria from the buyer side. Set the payout once (% of revenue or fixed dollar amount), and the publisher conversion will trigger exactly when the buyer con
Send RTB calls to a SIP without username and password
Publishers can now deliver RTB calls to Retreaver by addressing the call to the reservation UUID itself, without needing to configure SIP username/password authentication
Redesigned Call Page
The Call detail page has been refreshed!
Allow RTB requests without `caller_number` on a postback key (part 2)
You can now configure a postback key to accept RTB reservation requests that do not include a callernumber. Previously the request would fail with FAILED must include callernumber (string). Previously you could but only a sip number could be returned. Now
New Caps Visualization
We redesigned the Buyer Caps UI to better visualize when your buyers are over cap and make it more clear when a Business Hour cap is currently active.
New Webhook: Recording Available
We've added a new Recording Available webhook trigger that fires only once recording is available.
New Webhook: After AI Analysis Completed
We've added a new After AI Analysis webhook trigger. It fires only once AI Analyst has fully finished processing a call (transcription + configured analyses/prompts), so you can run external automations with final intent/disposition/tag results reliably a
Waiting Room: attempt-based expiry and reporting
The waiting room now supports expiring based on the number of attempts, in addition to the existing time-based expiry. You can set both — whichever limit is reached first ends the wait. We've also added two new reporting columns so you can see what the wa
AI Analyst Columns in the Call Log and Reports
"Which sources are sending us callers who are interested in getting a quote, but the calls end up failing because the quote is not for them and they needed more information?" We've added new columns to the Call Log that surface the results of AI-powered d
Improved SIP Set Up
Retreaver’s updated Buyer SIP Number form makes setup easier: enter a SIP URI, add optional authentication credentials, and pass SIP headers for routing or metadata.
RTB Without Caller Number via SIP
RTB requests without a caller number now return a SIP address with the reservation UUID, allowing publishers to route calls via SIP without sending the caller number. Publishers now longer need to flood the system with fake caller number to protect their
Transparent Expected Conversion Details on RTB Reservations
RTB reservations now show expected conversion details on the call page before the call arrives - including expected payout, revenue, seconds, and the payable/receivable conversion logic used to calculate them.
Version 4 of Calls API - includes the campaign name
Small update and a new api endpoints - V4 for Calls.
RTB Dashboard - Buyer Consideration Visibility
The RTB dashboard now tracks how many times a buyer was actively considered during routing. Previously, the dashboard only showed negative outcomes (paused, closed, rejected). You can now see a better picture of buyer activity.
Retreaver's Waiting Room
Keep callers on the line when no buyers are immediately available, automatically re-check availability in real time and connect the moment a buyer frees up.
Introducing Calls Dashboard
Retreaver has a new customizable dashboard with charts, drilldown reports, tables for your Calls
Publisher Prioritization, Granular Traffic Control, and Buyer Capacity Protection
This release introduces a critical bandwidth management feature to help you maintain healthy relationships with your buyers while optimizing publisher performance.
UI Update: New way to change companies and navigate Retreaver
We've released a update to Retreaver's UI layout, making the navigation bar and sidebar more compact, allowing more space for tables and dashboards.
Webhook Configurator – 50+ New Templates
50+ new webhook templates added for CRMs, analytics, compliance (DNC.com, Blacklist Alliance, Jornaya), Everflow, and more.
Auto-Setup Call Buyer from Webhook Response
New 'Auto-Setup Call Endpoint' toggle auto-configures Call Buyer profiles using webhook response tags.
AI Analyst Release
Introducing AI Analyst – transcript analysis, disposition detection, intent analysis, and custom AI questions mapped to tags.
Pipes X Retreaver Pickleball Tournament Apr 7, 2025
Join us in Las Vegas on April 7th for PowerPlay Pickleball - the ultimate networking tournament where performance meets play.
LEADGEN SOIREE Apr 10, 2025
We’re teaming up with Convoso to host an exclusive reception during LeadsCon - happening Tuesday, April 9 from 9–11 PM at the iconic Chandelier Bar, Cosmopolitan Hotel in Las Vegas.
Mansion On The Water Jan 5, 2025
Ring in the New Year with Retreaver at our exclusive 5-story mansion on the water. Experience an unforgettable night with crafted signature cocktails and gourmet cuisine by Chef Abigail from Top Chef USA, complemented by a live DJ setting the perfect vibe
Second Annual Boozy Brunch Aug 5, 2025
Retreaver is hosting a boozy brunch at St. Bart's bar where you can connect with top performers across the performance marketing and pay-per-call space.
Announcing the Anura Integration: Prevent online ad fraud with lead authentication
Announcing the Anura Integration - Protect your call campaigns from ad fraud using the latest lead validation tools. We are happy to announce Retreaver’s latest partnership with world-class ad fraud solution provider Anura . Anura's ad fraud solution can
Announcing Jornaya Integration: Real-Time TCPA Compliance Validation On Inbound Calls
Announcing Jornaya Integration: Real-Time TCPA Compliance Validation On Inbound Calls Retreaver is proud to announce the official launch of our industry-leading integration with Jornaya’s proprietary platform. This will enable higher volumes of call advertising by creating additional distribution and revenue possibilities for pay per call marketers, all while protecting Retreaver users from TCPA litigation practices.