Instant Routing: answer RTB requests in under 30ms
Why this matters
Speed can win the call, though not always. Some publishers use platforms or campaign settings that don’t weigh payouts or bid times. All they care about is that someone is available to take the call right now. For those setups, the first buyer to answer is often the one that gets the call.
So depending on where your traffic comes from, being instant can make a real difference. It’s worth a try.
What’s new
Instant Routing answers inbound RTB requests in under 30ms, even for campaigns with a large number of buyers. It’s the fastest way to respond on Retreaver.
Your buyers become Insta Bid buyers, ready to bid the moment a request comes in.
How to turn it on
Reach out to the Retreaver team. We’ll review your campaign with you and switch it on. In most cases it takes one click.
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