Updates
Announcements, release notes, and platform updates.
Announcing the Anura Integration: Prevent online ad fraud with lead authentication
Announcing the Anura Integration - Protect your call campaigns from ad fraud using the latest lead validation tools. We are happy to announce Retreaver’s latest partnership with world-class ad fraud solution provider Anura . Anura's ad fraud solution can help save you money, save call center resources, reduce TCPA violations and protect your call campaigns from online fraud.
Read news→Announcing Jornaya Integration: Real-Time TCPA Compliance Validation On Inbound Calls
Announcing Jornaya Integration: Real-Time TCPA Compliance Validation On Inbound Calls Retreaver is proud to announce the official launch of our industry-leading integration with Jornaya’s proprietary platform. This will enable higher volumes of call advertising by creating additional distribution and revenue possibilities for pay per call marketers, all while protecting Retreaver users from TCPA litigation practices.
Retreaver Tags Optimize your Marketing Budget
Do you purchase phone calls? Are you looking for specific criteria on the leads that you’re buying, but aren't sure how to determine the authenticity and intent of your calls? If so, you could be wasting money on your publishers. Read on, because this article is for you.
The Insider Cast: Episode 02 - Lead Gen Goliath vs. Compliance Innovator
The Insider Cast: Episode 02 In our second podcast episode, we sit down to talk with Morris Laniado, Associate VP of Fluent as well as Jamie Field, Manager of Strategic Relationships at Jornaya. We look towards the future. Morris and Jamie share their insights on what the lead generation space might look like in the next five years, as well as how Fluent and Jornaya plan to keep their spots as industry leaders going forward.
The Insider Cast: Episode 01- Adapting to a Work from Home Environment with Presidio Interactive
The Insider Cast: Episode 01 We are kicking off our first episode by discussing a topic that is on the forefront of many of our clients’ minds in these uncertain times brought on by COVID-19: what should a call center-based business be doing to stay ahead of the curve in today’s unprecedented and unpredictable environment, and what does it mean for a business and its employees?
How organizations can prepare their teams to transition into remote work
How to utilize remote work platforms for your organization Several organizations have asked their employees to start transitioning into working remotely as a response to growing global health concerns. Learn more about which online platforms businesses can utilize to continue collaborating together effectively.
Retreaver Update: Routing Settings
Routing Settings 2.0 We're proud to introduce our new Routing Settings interface, offering streamlined management of how your calls are routed, all at the campaign level. This new interface simplifies many common tasks and makes it easy for campaign managers to find gaps in buyer coverage.
How to Evaluate Offline Conversions
How do Offline Conversions work? Customer interactions are more difficult to attribute in a non-digital sales cycle. A customer could view an advertisement or visit a landing page but then decide to order the product at a later date or visit a physical location and make the purchase in person. This disconnect presents a challenge because sales might not happen over a digital platform or phone call, in such cases confirming a successful conversion will require an offline conversion implementation.
Protect your call campaigns from Fraud with TCPA Compliance and Call Scrubbing Tools
What do TCPA Compliance tools do? By properly documenting TCPA compliance and eliminating interactions with blacklisted numbers, you can breathe a sigh of relief knowing each of your calls include the information you need to protect yourself from litigation. Retreaver supports all the perfect solutions to promote call legitimacy.
Understanding Caller Journeys through Call Tracking
Identifying Touchpoints and Maintaining Caller Profiles Call Tracking gathers call data, which is used to construct caller journeys that provide marketing, sales and support feedback for your organization. Caller journeys describe the journey of a particular call interaction. Learn how to identify touchpoints and construct caller profiles to create descriptive customer journeys.
Top 10 Benefits of Call Tracking for Any Size Business
Top 10 Call Tracking Benefits Today's call tracking systems can incorporate data from monitored web activity, from information passed along site to site and from stored past engagements in various databases. Here are the top 10 ways call tracking supports your organization.
How Call Tracking Works: For Beginner and Advanced Users
How to create Tracking Campaigns and Gather Data Marketing analysis has become especially important because the cost of acquiring new customers is steadily rising. This is due to increased demand from big brands, retailers and growing small businesses aggressively bidding for ad placements on all major platforms such as Google, Facebook, Amazon and so forth. It's important to analyze which advertisements are driving in traffic, especially when clicks and view impression costs are setting new highs.
How to Pass Data when working with Call Centers
Using Postback to Communicate between Agencies Most performance marketers in the industry seem to run into the same problem. They purchase transfers from call centers that generate thousands of calls every day with customer information, but lose all that important data when sending those calls to advertisers and other buyers that are purchasing those transfers. Learn how webhooks can help pass your data along.
How Real-Time Page Tracking Can Increase Your Customer Service Experience
Using Web Analytics to Deliver Experiences Start utilizing your web activity through real-time page tracking. Web tracking can open up growth opportunities for your business, increase customer satisfaction through personalization and take some workload off from your agents through data-driven decision making.
How To Ensure Every Call Gets Answered
Setting up a Caller Queue Missing calls is not just about missing a potential revenue opportunity, it hurts your brand trust and credibility in the long run. Nothing drops conversions quicker than letting solid leads slip through the cracks, customers want to feel valued. Learn how to set up a system to process overflow calls.
Retreaver Functionality Spotlight: Click-To-Call
How Click-To-Call Promotes Brand Accessibility Brand accessibility is taking off, and organizations are rushing to bring their brands online. More consumers are opting to shop digitally, increasing demand for an online brand presence, quick support and the ability to easily contact a representative before finalizing a purchase. Brand awareness, ease of shopping and communication have taken the focus as the primary sales funnel.
5 Reasons Phone Calls Are More Valuable Than Form Leads
Why Phone Calls Are More Effective Than Form Leads Online activity is increasing among consumers. That doesn’t mean that the human connection should be left out of the equation. When it comes to comparing phone calls (old school) to lead forms (new school), it’s really no contest. Here’s 5 reasons why you should be spending more on phone calls than lead forms.
How Call Tracking Helps Leverage Your Marketing Efforts
How To Increase Your Marketing ROI Call intelligence is a valuable tool for growing your business. It clarifies which efforts are producing the biggest impact and which are earning you a poor return on investment (ROI). Call tracking can improve your paid campaigns, help you attract new customers and give your teams an edge in closing deals.
7 Ways Call Tracking Helps Scale Your Business
How Call Tracking Opens Up Growth Opportunities Tracking customer phone calls improves the way companies serve customers and directly impacts customer satisfaction. Here’s how and why every company should consider call tracking to improve customer success.
Why Phone Calls Are Still The Most Effective Lead Generators
Capitalize on the value of your phone calls Businesses ranging from insurance firms to travel agents, hospitality companies, and retail all rely on phone calls to build brand trust, gather data effectively, and drive conversions to generate more revenue. They generate the bulk of their sales through the phone, and so put a great deal of emphasis on strengthening their marketing approach and customer experiences through call tracking.
The Importance of A/B Testing And Analytics For Marketers
Introduction To A/B Testing If digital marketers deploy ad campaigns without any feedback data or analytics, how will they know what strategies worked and didn’t work? Modern consumers leave a trail of digital breadcrumbs for marketers to follow and analyze along the path to purchase, leaving all that valuable data behind is a wasted growth opportunity! As a digital marketer, if you’re going to make data-driven decisions you need analytics to deliver those data points. A/B testing will help you determine which channels are operating at peak efficiency.
Revenue Attribution: Tying Marketing ROI To Business Results
What is Revenue Attribution? Revenue attribution is a modern luxury most marketers ignore. Before attribution, marketers didn’t have any way to reliably tie their efforts to business revenue. That was then. Today’s marketers can accurately tie marketing ROI to business results. You now have the data to home in on which campaigns, channels and keywords are bringing in the most conversions.
Benefits of Merging Webpage Activity with Phone Call Data
How Web Activity is Trackable On Phone Calls Metrics are an important facet of any marketing and ad campaign. With data metrics in hand you see the actions customers take when they visit your website. See which links they click, and even go back through the customer journey to see which ad campaigns drew them to your website in the first place. Connect different data points and integrate the same tracking information into your analytics for the phone calls your business receives.
What is Multichannel VS Omnichannel Marketing
Defining Multi Vs Omni Marketing Approaches Marketing is an industry full of buzzwords, and at first glance the terms multichannel and omnichannel marketing seem to be describing the same thing. Both involve reaching out to customers in a variety of ways, and both involve monitoring touchpoints. Marketers need to know what those differences are so that they can decide which goal to shoot for.
How Digital Marketing Is Influencing Purchasing Behaviour
Modernizing Your Marketing Strategy Consumers in the 21st century are highly influenced by the tech toys in their hands, pockets, and purses. Smartphones, as well as tablets, provide a strong digital influence on purchasing behavior among consumers. Businesses are getting involved with various new advertising platforms which if left unmonitored can create large information gaps for marketing campaigns, making it more important than ever to actively monitor and track your marketing efforts and results.
Retreaver Functionality Spotlight - HubSpot Integration
How HubSpot works with Retreaver Retreaver is proud to showcase its integration with HubSpot, a leading CRM platform used by over 37,000 customers in 90 countries around the world for one sole purpose: To learn more about their customer journey. With the rising importance of phone calls, businesses need a reliable call tracking and data collection service, HubSpot helps keeps all that valuable data organized.
What is Call Tracking And Why Does It Matter?
A Detailed Overview of Call Tracking and its Benefits At its core, call tracking helps drive strategic change for a business through data-backed results. Without the right information, a business owner is walking in the dark, unable to discern which efforts are producing results and which efforts are causing losses for a company. Call tracking is a necessary marketing tool for businesses looking to track and measure advertisement campaign success, obtain customer insights or route calls intelligently to a specified department.
Future Trends For Integrating Tools Into Your Business
Integration Trends for Marketers If MarTech’s conference in San Jose proved anything, it's that the marketing software industry has grown into a tech powerhouse—and has yet to grow even further. Marketing technology shows no sign of slowing down. Over time, more martech solutions will appear, grow, and evolve. With all the recent technological breakthroughs set to become mainstream this year - It will be an exciting time for developers and business owners looking to leverage new powerful tech solutions.
What Call Tracking With Retreaver Can Do For You
What makes Retreaver stand out from the crowd? Retreaver started in 2012 as Call Pixels, measuring inbound phone sale statistics for various online businesses. Since then, Retreaver has steadily grown to offer an easy to use online platform and supports access to a responsive API, enabling powerful integration possibilities for all types of web content. Retreaver supports the latest call tracking features you have come to expect, enterprise marketing and phone sales have changed a lot over the years, let us help you measure your success.
Retreaver Functionality Spotlight - Webhooks
The History of Webhooks in Retreaver Retreaver first launched as CallPixels in 2012 as a call tracking platform for marketers. It allowed phone call outcomes to trigger pixels fires for the purpose of tracking call conversions. Tracking URLs eventually evolved into Webhooks as a means of communicating data between various web-services.