TCPA Compliance & Call Scrubbing for Pay Per Call Campaigns

Predatory litigation is on the rise

Are you certain your business is safe against professional litigators and other types of fraud? TCPA litigation has risen by a whopping 1,273% since 2010 and continues to cost the performance marketing industry millions every year in bogus legal fees.

TCPA compliance tools such as Jornaya and TrustedForm, along with call scrubbing tools such as The Blacklist Alliance and Contact Center Compliance, are an essential and ever-growing necessity in the pay per call space.

For performance marketers, every lead interaction should be tracked. This serves several purposes: it promotes the quality of the lead, provides a higher standard of service to your advertisers, and sets you apart from the competition. From a compliance perspective, you must take steps to protect your organization from litigators from the very first time a lead interacts with your content to the final phone call.

What is the TCPA?

The Telephone Consumer Protection Act (TCPA) was created to stop unwanted telemarketing calls to consumers. It:

• Prohibits solicitors from calling residences before 8 a.m. or after 9 p.m., local time.
• Requires solicitors to maintain a company-specific “do-not-call” (DNC) list of consumers who asked not to be called. A DNC request must be honored for 5 years.
• Requires solicitors to honor the National Do Not Call Registry.
• Requires solicitors to provide their name, the name of the person or entity on whose behalf the call is being made, and a telephone number or address at which that person or entity may be contacted.
• Prohibits solicitations to residences that use an artificial voice or a recording.
• Prohibits any call made using automated telephone equipment or an artificial or pre-recorded voice to an emergency line (e.g., 911), a hospital emergency number, a physician’s office, a hospital, health care facility or elderly room, a cellular telephone, or any service for which the recipient is charged for the call.
• Prohibits autodialed calls that engage two or more lines of a multi-line business.
• Prohibits unsolicited advertising faxes.
• Allows a subscriber, in the event of a violation, to (1) sue for up to $500 for each violation or recover actual monetary loss, whichever is greater, (2) seek an injunction, or (3) both.

What do TCPA compliance tools do?

Compliance monitoring tools such as Jornaya and TrustedForm have set a new standard for proof of TCPA compliance. They provide the data you need to prove you are adhering to the TCPA.

Sure, you can have TCPA language on your website, but with these compliance tools in your roster you can be confident you have a record of consumer intent from the moment it’s given. In fact, many of the biggest advertisers in the United States refuse to accept calls without a Jornaya LeadiD and a TrustedForm certificate attached.

LeadiD also provides a detailed history of the consumer’s complete buyer journey, including everywhere the consumer has been. This buyer journey data is vital to making smarter decisions in real time.

For its part, TrustedForm’s Pre-Ping capability lets lead selling partners query lists to see whether a lead is a duplicate before it’s sent, giving the lead provider an opportunity to stop the duplicate interaction from happening.

Call scrubbing

Tools such as The Blacklist Alliance and Contact Center Compliance let you filter callers by phone number, adding a layer of protection from professional litigators waiting to pounce on any company found lacking adequate protection.

By using call scrubbing tools, you can make sure your contact list is sanitized and that any leads you receive are safe to contact.

The Blacklist Alliance also provides two additional layers: The Blacklist Academy (for compliance) and Prepaid Litigation Settlement (for recourse).

Contact Center Compliance offers additional services such as EBRNotify, which sends email notifications when existing business relationships are nearing their expiration date.

How does it all tie in?

Tracking Jornaya LeadiDs and TrustedForm certificates, and scrubbing your data against The Blacklist Alliance and Contact Center Compliance, are all valuable practices. But how can you use them all in one place?

Retreaver can receive LeadiDs and TrustedForm certificates using Webhooks, so you can pass that information along with every inbound call while also scrubbing inbound calls the moment they reach your inbound phone number. See how Retreaver handles TCPA and DNC compliance for call tracking for the full picture.

Our Postback capability lets your publishers send all the necessary call and token data with the call, while campaign webhooks send data on to your advertisers.

By documenting TCPA compliance properly and eliminating interactions with blacklisted numbers, you can rest easy knowing each of your calls includes the information you need to protect yourself from litigation.

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Start protecting your campaigns today

Contact our sales team for an online demonstration. The Retreaver platform gives you the resources you need to optimize your advertising outreach, maximize sales and provide excellent customer service over the phone.

The Retreaver Support Team is here to help you integrate your campaigns with the latest TCPA compliance and call scrubbing tools.