Revenue & Payout visibility for Real-Time Bidding

You can now see the Revenue and Payout for every buyer that takes part in a real-time bidding (RTB) auction — including the Revenue and Payout each buyer would have generated if they had won the bid. These figures are available across all Reservation Events, and you can filter and search by them.

What's new

Per-buyer Revenue & Payout during RTB Every buyer competing for a call now shows its Revenue and Payout, so you can see exactly what each bid was worth — not just the winner's.

Coverage for claimed and expired reservations Revenue and Payout are shown for claimed and expired Reservation Events alike, giving you a complete picture of every auction — win or lose.

Filter and search You can filter and search Reservation Events by Revenue and Payout, making it quick to find the calls and buyers you care about.

Projected bids for closed and paused buyers

This release also shows what a bid would have been even when a buyer was closed or paused at the time of the call.

Every buyer is evaluated against its configured conversion criteria. The actual resolution may have been that the buyer was closed — but the projected Revenue and Payout still reveal what the bid would have been had the buyer been open.

To focus on these cases, use the Reservation Event status filters to narrow down to the statuses you want to investigate.

Why it matters

Together, these changes give a major increase in visibility into how your buyers behave during RTB. You can compare bids side by side, understand the revenue missed from closed or paused buyers, and quickly drill into the exact reservations that matter.