RTB Dashboard - Buyer Consideration Visibility
Quick summary
The RTB dashboard now tracks how many times a buyer was actively considered during routing. Previously, the dashboard only showed negative outcomes (paused, closed, rejected). You can now see a better picture of buyer activity.
On the RTB Drilldown section you will see a status marker:
considering_targets.single — This buyer was considered and ready to be matched against it's tags like state, but another buyer was matched first. The call never reached them, but they were a not paused, not disabled, not capped and we could have potentially checked their tags, but another buyer was matched before them based on the campaign routing settings
How is this helpful? This metric helps identify buyers who were on the line to be matched and had some potential to receive the call. It increased the transparency of the RTB.
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