Route by Speed: win calls on response time, not only on price
Why this matters
What do your publishers care about most?
The highest payout? Strong performance? Or getting a response as fast as possible?
If you’re competing on bids when your publishers care about speed, it’s worth exploring a different way to win.
That’s why Retreaver is introducing Route by Speed, featuring Instant Routing and Speed Routing.
What’s new
Until now, an RTB response waited for every buyer to answer, so the slowest buyer set your response time. Route by Speed gives you two ways to answer sooner.
Instant Routing
Respond to RTB requests in under 30ms.
Retreaver answers the publisher straight from your routing settings, without waiting on buyers’ webhooks.
Speed Routing
Get the fastest buyer response back to the publisher as quickly as possible, helping you pursue better-paying opportunities.
Retreaver answers the publisher as soon as the first buyer that can take the call responds.
Good to know
- Choose one per routing setting: Instant Routing or Speed Routing, not both. It is an easy toggle.
Access
Reach out to the Retreaver team. We’ll review your campaign with you and switch on the routing mode that fits your publishers.
Because winning calls isn’t always about bidding higher. It’s about competing on what matters most.
Ready to see how Retreaver can help you optimize your routing strategy?
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