# Route by Speed: win calls on response time, not only on price


## Why this matters

What do your publishers care about most?

The highest payout? Strong performance? Or getting a response as fast as possible?

If you're competing on bids when your publishers care about speed, it's worth exploring a different way to win.

That's why Retreaver is introducing **Route by Speed**, featuring **Instant Routing** and **Speed Routing**.

## What's new

Until now, an RTB response waited for every buyer to answer, so the slowest buyer set your response time. Route by Speed gives you two ways to answer sooner.

### Instant Routing

**Respond to RTB requests in under 30ms.**

Retreaver answers the publisher straight from your routing settings, without waiting on buyers' webhooks. 

### Speed Routing

**Get the fastest buyer response back to the publisher as quickly as possible, helping you pursue better-paying opportunities.**

Retreaver answers the publisher as soon as the first buyer that can take the call responds. 

## Good to know

- Choose one per routing setting: Instant Routing or Speed Routing, not both. It is an easy toggle.

## Access

Reach out to the Retreaver team. We'll review your campaign with you and switch on the routing mode that fits your publishers.

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Because winning calls isn't always about bidding higher. It's about competing on what matters most.

**Ready to see how Retreaver can help you optimize your routing strategy?**