RTB Real Time Bidding

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Real-Time-Bidding API

The Retreaver Real-Time-Bidding (RTB) API lets lead generators ping campaigns for a transfer number, reserve a buyer for the call, and get dynamic payouts. This guide walks through creating RTB links, publisher posting, confirmations and caps, troubleshooting, FAQs, and status terminology.

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Updated

May 14, 2026

Latest guides04 articles

02RTB Real Time Bidding

Understanding High Ping Volume vs Low Call Volume

Learn why you may experience high RTB ping volume with few live calls. Covering what Reserved and Expired mean, why brokers over-ping, why longer TTL will not help, how Ping Shield limits noise, and how the RTB drilldown spotlights weak publishers.

May 6, 2026 03RTB Real Time Bidding

Retreaver Ping Shield

Retreaver Ping Shield reduces duplicate inbound requests and rate-limited outbound pings to protect buyers, keep integrations healthy, and improve qualified call delivery.

Mar 26, 2026 04RTB Real Time Bidding

Call Reservation API [deprecated]

The Call reservation API effectively allows lead generators the ability to ping Retreaver campaigns for a transfer number, by prequalifying the lead and reserving an available buyer to take their call.

Mar 26, 2026 05RTB Real Time Bidding

Troubleshooting RTB Requests

Troubleshooting guide for Retreaver RTB requests covering correct endpoint format, POST method requirements, valid caller numbers, empty field issues, "no target" errors, and buyer profile access.

Mar 19, 2026