Revshare Conversion

What's new

Publishers now have a new conversion type: Revshare.

Instead of configuring timer seconds or tags, postback tags, or attempt criteria on the publisher side, Revshare delegates all of that to the buyer's conversion. You only set the payout — either a percentage of the revenue or a fixed dollar amount.

Why

Publisher and Buyer conversion criteria almost always mirror each other — when the buyer converts, the publisher converts.

But keeping them in sync has been entirely manual: every time a buyer tweaked their timer from 60s to 90s, or changed a postback tag, the publisher's matching rule had to be edited too. Every time your introduce a new RTB buyer you would need to copy over the seconds tag into the publisher conversion criteria - ending up with a publisher profile that has all the 20 buyers you are working with.

Drift was easy, audits were painful, and a missed update could mean paying a publisher on a call the buyer never paid for (or vice versa).

Revshare removes the duplication. You only need to adjust what the Publisher is going to be payed - everything else just works.

How to use it

On a publisher conversion group, pick Revshare from the conversion type dropdown.

You'll see a single field:

• Payout → the amount the publisher earns when the buyer converts. Defaults to a percentage of revenue (e.g. 70% of whatever the buyer paid), but you can switch to a fixed dollar amount.

That's it. There are no timer, revenue, tag, or modifier fields — those are all taken from whichever buyer conversion fires on the call.

When saved you should have something like this

How conversions get matched

• Buyer uses a timer → publisher converts at the same second threshold.
• Buyer uses a postback → publisher converts when the postback arrives, with the payout calculated against the posted revenue (this is where % of revenue shines).
• Buyer uses an attempt-based conversion → publisher converts on the same attempt.

If the buyer doesn't convert, the publisher doesn't convert either.

Availability

For the first two weeks the feature will be visible only to clients that have requested it so get in touch with you account manager. After that we will release it to everybody.

Contact your account manager to enable it for your company.

Learn more in our Customizing Conversion Criteria guide.