# Pay-Per-Call Features To Optimize Your Conversion Performance

The pay-per-call industry is constantly evolving and Retreaver Call Tracking is leading the way forward with new feature releases that modernize the pay-per-call distribution model. This guide will showcase the latest Retreaver features which will maximize your call conversion performance.

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<h3 id="h_01HYCJ848X00H61K337J3NSYWK">Pay-Per-Call Features To Optimize Your Conversion Performance</h3>

**In this article:**

- [Retreaver Source/Publisher Data Posting](#retreaver-sourcepublisher-data-posting)
- [Retreaver Real-Time-Bidding](#retreaver-real-time-bidding)
- [Retreaver Call Reservation](#retreaver-call-reservation)
- [Retreaver Webhook Configurator](#retreaver-webhook-configurator)
- [Retreaver Endpoint/Buyer Revenue Conversion Postback](#retreaver-endpointbuyer-revenue-conversion-postback)
- [Retreaver Source/Publisher Payout Conversion Postback](#retreaver-sourcepublisher-payout-conversion-postback)

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<h3 id="retreaver-sourcepublisher-data-posting">Retreaver Source/Publisher Data Posting</h3>

**Source/Publisher Data Posting can be used by source/publisher lead generators to:**

- Provide lead information prior to routing the call such as First Name / Last Name / Zip Code.
- Forward lead attribution credentials such as call specific tracking/conversion postback keys.
- Increase lead conversion rates by prequalifying & matching agents using supplied lead details.

#### [Click here to view the Source/Publisher Data Posting guide.](https://learn.retreaver.com/guides/data-posting-applying-tags-to-calls-using-call-data-writing)

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<h3 id="retreaver-real-time-bidding">Retreaver Real-Time-Bidding</h3>

**Real-Time-Bidding can be used by source/publisher lead generators to:**

- Allow publishers to pre-qualify leads & reserve an agent on your call campaigns.
- Ensure agent compatibility prior to routing by evaluating matching criteria & availability.
- Return a unique transfer number, conversion timer and payout value upon a successful RTB request.

#### [Click here to view the Retreaver Real-Time-Bidding guide.](https://learn.retreaver.com/guides/working-with-the-retreaver-real-time-bidding-api)

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<h3 id="retreaver-call-reservation">Retreaver Call Reservation</h3>

**Call Reservation can be used by source/publisher lead generators to:**

- Allow publishers to pre-qualify leads & reserve an agent on your call campaigns.
- Ensure agent compatibility prior to routing by evaluating matching criteria & availability.
- Return a unique transfer number upon a successful call reservation request.

#### [Click here to view the Retreaver Call Reservation guide.](https://learn.retreaver.com/guides/working-with-the-retreaver-call-reservation-api)

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<h3 id="retreaver-webhook-configurator">Retreaver Webhook Configurator</h3>

**Webhook Configuration can be used on Retreaver campaigns to:**

- Develop unique HTTP webhook integrations using configurable request properties.
- Map webhook responses into Retreaver tags to influence call routing behaviour.
- Utilize HTTP webhook integration templates across multiple campaigns and endpoints.

#### [Click here to view the Retreaver Webhook Configurator guide.](https://learn.retreaver.com/guides/retreaver-webhook-configurator)

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<h3 id="retreaver-endpointbuyer-revenue-conversion-postback">Retreaver Endpoint/Buyer Revenue Conversion Postback</h3>

**Endpoint/Buyer Revenue Conversion Postback system can be used to:**

- Allow endpoint/buyers to asynchronously trigger conversion events on routed leads.
- Ensures that endpoint/buyer conversions will sync up & align with your conversion report.

#### [Click here to view the Call Endpoint/Buyer Revenue Conversion Postback guide.](https://learn.retreaver.com/guides/buyer-postback-postback-conversions-adding-data-to-calls)

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<h3 id="retreaver-sourcepublisher-payout-conversion-postback">Retreaver Source/Publisher Payout Conversion Postback</h3>

**Source/Publisher Payout Conversion Postback system can be used to:**

- Automatically trigger publisher conversion events when calls convert on your campaigns.
- Ensures that source/publisher conversions will sync up & align with your conversion report.

#### [Click here to view the Source/Publisher Payout Conversion Postback guide.](https://learn.retreaver.com/guides/setting-up-conversion-webhooks-from-retreaver-to-other-platforms)